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Where Did Your Buyers Go?

Where Did Your Buyers Go?

by Ray Ferreira | Nov 30, 2022 | Process Challenges, Strategy, Technology

Where Did Your Buyers Go? Three trends that could be hiding them… in plain site Maintaining a pipeline of qualified buyers is harder than it’s ever been.  There will always be ebbs and flows of buyer activity. That’s why we need sales pipelines. But...
The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit?

The Middle of Your Marketing Funnel:
Conversion Gold Mine or Bottomless Pit?

by Ray Ferreira | Sep 29, 2022 | Brand Positioning, Customer Experience, Marketing, Process Challenges, Strategy

The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit? Three questions to help assess your risk.Three actions to help you find the treasure you’re working to uncover. Whether you know it as the “Customer Journey” or a “Marketing Funnel,” there...
Six Ways to Rev Your Team’s Creative Engine

Six Ways to Rev Your Team’s Creative Engine

by Ray Ferreira | Jan 17, 2022 | Process Challenges, Strategy, Transformations

Six Ways to Rev Your Team’s Creative Engine If ever there’s been a time for creative performance from the masses, the current environment will test your team’s ability to innovate. Creativity has always been an important part of my life — whether I called it that or...
Unmask Your Brand’s Full Potential

Unmask Your Brand’s Full Potential

by Ray Ferreira | Jan 28, 2021 | Brand Positioning, Customer Experience, Marketing, Strategy, Transformations

Unmask Your Brand’s Full Potential Your customers, employees, and investors expect so much more. “We want a campaign that influences new customers and a separate campaign that positions us as an employer of choice,” my client explained. We were meeting to discuss next...
  • Where Did Your Buyers Go?
  • The Middle of Your Marketing Funnel:
    Conversion Gold Mine or Bottomless Pit?
  • Six Ways to Rev Your Team’s Creative Engine
  • Unmask Your Brand’s Full Potential
  • Lessons on Brand Execution from a Men’s Clothing Store
We’re Vergex. We help businesses uncover and express the vision, purpose, and experience that define their brand. Our creativity, know-how, and deep experience could be exactly what you need to move your brand forward.

732.236.1837
info@vergex.co

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