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Moving Beyond the Echo Chamber: Four Ways to Expand Your B2B Social Media Presence

Moving Beyond the Echo Chamber: Four Ways to Expand Your B2B Social Media Presence

by Ray Ferreira | Jun 3, 2024 | Brand Positioning, Marketing, Strategy, Technology

Moving Beyond the Echo Chamber: Four Ways to Expand Your B2B Social Media Presence Imagine this: You’re at a regional business event, showcasing your amazing B2B products or services. But the only people who stop by are your neighbors, your family, and a few...
Five Ways AI Can Level the Playing Field for Your Marketing Team

Five Ways AI Can Level the Playing Field for Your Marketing Team

by Ray Ferreira | May 8, 2024 | Marketing, Strategy, Technology

Five Ways AI Can Level the Playing Field for Your Marketing Team You lead the marketing team for a company with more hustle than employees. Your team is lean, your resources precious, and the competition – well, let’s just say it’s fierce. How do you —...
Where Did Your Buyers Go?

Where Did Your Buyers Go?

by Ray Ferreira | Nov 30, 2022 | Process Challenges, Strategy, Technology

Where Did Your Buyers Go? Three trends that could be hiding them… in plain site Maintaining a pipeline of qualified buyers is harder than it’s ever been.  There will always be ebbs and flows of buyer activity. That’s why we need sales pipelines. But...
The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit?

The Middle of Your Marketing Funnel:
Conversion Gold Mine or Bottomless Pit?

by Ray Ferreira | Sep 29, 2022 | Brand Positioning, Customer Experience, Marketing, Process Challenges, Strategy

The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit? Three questions to help assess your risk.Three actions to help you find the treasure you’re working to uncover. Whether you know it as the “Customer Journey” or a “Marketing Funnel,” there...
Six Ways to Rev Your Team’s Creative Engine

Six Ways to Rev Your Team’s Creative Engine

by Ray Ferreira | Jan 17, 2022 | Process Challenges, Strategy, Transformations

Six Ways to Rev Your Team’s Creative Engine If ever there’s been a time for creative performance from the masses, the current environment will test your team’s ability to innovate. Creativity has always been an important part of my life — whether I called it that or...
« Older Entries
  • The Power of Positive, and Negative, Persuasion
  • Frustrated by LinkedIn’s New Organic Post Layout?
  • Moving Beyond the Echo Chamber: Four Ways to Expand Your B2B Social Media Presence
  • Five Ways AI Can Level the Playing Field for Your Marketing Team
  • Where Did Your Buyers Go?
We’re Vergex. We help businesses uncover and express the vision, purpose, and experience that define their brand. Our creativity, know-how, and deep experience could be exactly what you need to move your brand forward.

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