Marketing has changed. You can’t afford to blend in.
Real growth will only come when prospective customers understand how you’re better than other options. We’re here to help position your product, service, and brand for success with the customers you most want to serve. Not in some theoretical, think-tank sort of way, but by helping you find practical, measurable pathways that will connect you with the customers who will grow your business in the right direction.
Prospects have access to a universe of information. In a blink, they can choose a solution before they’ve even had a chance to meet you. We’re here to help you generate demand with the prospects who need your solution the most.
We’re VergeX — the X is for experience
Your best customers have experienced what it feels like to work with you. Whether you call it customer experience, CX, or just plain old service quality doesn’t matter. Your most important prospects need to imagine that same kind of experience — how good it feels to do business with you. Your marketing tools and your brand need to convey that feeling at every touch point.
We’re all about customer experience. In fact, we’re a group of creative and strategic professionals who can’t stop thinking about, and building, communications tools that connect buyers with what it feels like to be your customer.
Not sure what we mean? Do any of these statements apply to your brand?
- Our business is about to change but our brand doesn’t fully reflect our new direction.
- It’s complicated to explain why buyers should choose our brand.
- We have a trickle of new business inquiries, but we want a torrent.
- Our customers are highly loyal but new prospects seem indifferent.
- Loyal customers would rave about their experience, but we haven’t given them a way to do that.
If any of these point apply to your business, then we ought to have a brief conversation. We’ll listen to your challenge and help you decide whether or not we can provide the right solution. No hard sell. No constant call-backs. Just a conversation to learn what’s on your mind — so we can decide together whether we can help you move your brand forward.