HARVARD BAND FOUNDATION

100th ANNIVERSARY CAPITAL CAMPAIGN

This campaign used direct-mail, e-mail and a web-portal to engage 70 years of Harvard University Band alumni. Our program helped expand the Foundation’s endowment by 40% and established new pathways for alumni engagement.

 

 

HIGHNOTE

RENAMING & REBRANDING

We worked with the leaders, employees, and customers of this firm, to get to the root of its unique value. Then we turned that value into an experiential brand — one that always helps customers remember what if feels like to work with this service-driven team. 

 

 

GRAPHIC ARTS CEO FORUM

EMAIL/SOCIAL MEDIA LEAD GENERATION

This campaign used a three-tiered email sequence to engage a carefully targeted group of chief executives. CEOs that engaged moved into an elevated messaging tier. Those who did not engage received a more personalized message sequence. 

 

 

RH ROSEN ASSOCIATES

MULTI-CHANNEL CONTENT MARKETING

By distributing content via web, email, and social media, this campaign expanded brand visibility across channels and device platforms. Measured clicks in each channel created a content-preference profile down to individual prospects, providing vital sales intelligence. 

 

HIGHNOTE

BRAND LAUNCH CAPABILITIES BOOKLET

This square-format booklet with die-cut cover helps express the elevated-results-potential for clients in each of HighNote’s four service segments: Insight, Print, Mail, and Signs. Imagery and headlines underscore the brand tag… “Your Brand. Elevated.” … and conveying a visual sense of elevated exhilaration.