After spending 25 years building a reputation for quality and service, the owners of Allegra Marketing Services, in Louisville, Kentucky, decided to leave the their franchise identity behind and rebrand as HighNote.

Here’s the story of how a Vergex collaborative team helped them get to the root of its unique value while helping loyal customers remember what if feels like to work with this service-driven team.

By distributing content via web, email, and social media, this campaign expanded brand visibility across channels and device platforms. Measured clicks in each channel created a content-preference profile down to individual prospects, providing vital sales intelligence.