Our Work
Harvard University Band
RECRUITMENT AND RETENTION
To improve recruitment and retention following the COVID-19 pandemic, the Harvard University Band engaged VergeX to redesign its web presence and revitalize its recruitment communications strategy.
VergeX strategy, design, and development teams focused on highlighting the benefits of band participation, creating an intuitive user experience, fostering a sense of community, and celebrating the band’s rich heritage.
Impression Paragraph
BRAND STRATEGY & CONTENT MARKETING
Impression Paragraph, one of Quebec’s premier litho, digital, and package/display printers, asked VergeX to help define their brand and build client/prospect engagement.
We began by exploring customer value and finding a brand visualization that would move the company from a technology brand to an experience brand, aligning stories and value phrases in French and English that would better connect with a selective audience.
We then moved on to create story concepts, content, and engaging art for their French-first bilingual blog.
Graphic Communications Leadership Institute
BRANDING & PROMOTION
Industry leaders Mike Philie and Joe Truncale asked VergeX to help develop a name, a brand, and a promotional strategy around their vision for a continuing education program. Their quarterly seminar series, designed specifically for business leaders in the printing industry, became the Graphic Communications Leadership Institute (GCLI).
In addition to branding and promotional strategies, VergeX helped Mike and Joe identify and speak to the goals of two key audiences: small-to-midsize firm owners and the career-focused leaders that those owners wanted to retain and develop.
HighNote
RENAMING & REBRANDING
After spending 25 years building a reputation for quality and service, the owners of Allegra Marketing Services, in Louisville, Kentucky, decided to leave the their franchise identity behind and rebrand as HighNote.
Here’s the story of how a Vergex collaborative team helped them get to the root of its unique value while helping loyal customers remember what if feels like to work with this service-driven team.
Graphic Arts CEO Forum
EMAIL/SOCIAL MEDIA LEAD GENERATION
This campaign used a three-tiered email sequence to engage a carefully targeted group of chief executives. CEOs that engaged moved into an elevated messaging tier. Those who did not engage received a more personalized message sequence.
RH Rosen Associates
MULTI-CHANNEL CONTENT MARKETING
By distributing content via web, email, and social media, this campaign expanded brand visibility across channels and device platforms. Measured clicks in each channel created a content-preference profile down to individual prospects, providing vital sales intelligence.
Harvard Band Foundation
100th ANNIVERSARY CAPITAL CAMPAIGN
This campaign used direct-mail, e-mail and a web-portal to engage 70 years of Harvard University Band alumni. Our program helped expand the Foundation’s endowment by 40% and established new pathways for alumni engagement.