RENAMING & REBRANDING
After spending 25 years building a reputation for quality and service, the owners of Allegra Marketing Services, in Louisville, Kentucky, decided to leave the their franchise identity behind and rebrand as HighNote.
Here’s the story of how a Vergex collaborative team helped them get to the root of its unique value while helping loyal customers remember what if feels like to work with this service-driven team.
Graphic Arts CEO Forum
EMAIL/SOCIAL MEDIA LEAD GENERATION
This campaign used a three-tiered email sequence to engage a carefully targeted group of chief executives. CEOs that engaged moved into an elevated messaging tier. Those who did not engage received a more personalized message sequence.
RH Rosen Associates
MULTI-CHANNEL CONTENT MARKETING
By distributing content via web, email, and social media, this campaign expanded brand visibility across channels and device platforms. Measured clicks in each channel created a content-preference profile down to individual prospects, providing vital sales intelligence.
Harvard Band Foundation
100th ANNIVERSARY CAPITAL CAMPAIGN
This campaign used direct-mail, e-mail and a web-portal to engage 70 years of Harvard University Band alumni. Our program helped expand the Foundation’s endowment by 40% and established new pathways for alumni engagement.