Strategy

Insights Blog

Five Ways AI Can Level the Playing Field for Your Marketing Team

You lead the marketing team for a company with more hustle than employees. Your team is lean, your resources precious, and the competition – well, let's just say it's fierce. How do you — David in a field of Goliaths — not only survive but thrive? The answer lies in crafting targeted, laser-focused campaigns that punch above your weight and send those giants scrambling.

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AI Prompt... Conquer Goliath
Blurry business pedestrians
Behavioral Economics and Your Brand

Behavioral Economics and Your Brand

What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition.  Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.

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