While effective marketing communication usually aims to guide audiences toward positive outcomes, overly optimistic messaging can often fall flat. The most impactful marketing campaigns strike a strategic balance between a “Push” away from pain and a “Pull” toward a compelling vision of the future.
Recent layout changes to LinkedIn's news feed present severe challenges for visual communicators. The new layout shrinks organic post images to a "postage stamp" size and compresses headlines to less than 70% of their previous size, reducing the impact of visuals. Here are five workarounds to re-empower visual communicators.
Imagine this: You're at a regional business event, showcasing your amazing B2B products or services. But the only people who stop by are your neighbors, your family, and a few close friends. Great for catching up, but not exactly ideal for growing your business, right? There IS a better way!
You lead the marketing team for a company with more hustle than employees. Your team is lean, your resources precious, and the competition – well, let's just say it's fierce. How do you — David in a field of Goliaths — not only survive but thrive? The answer lies in crafting targeted, laser-focused campaigns that punch above your weight and send those giants scrambling.
The middle of your marketing funnel can offer rich rewards or heavy losses. Here are three questions to help assess your risk and three actions you can take to find the treasure you've been working so hard to uncover.
Too often, businesses talk about communicating with customers and employment candidates as if they come from two different worlds. Those mixed messages confuse the public and stand in the way of the authenticity they want to project. Here are three rules that can help businesses unmask their full value to all audiences.
What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition. Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.