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The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit?

The Middle of Your Marketing Funnel:
Conversion Gold Mine or Bottomless Pit?

by Ray Ferreira | Sep 29, 2022 | Brand Positioning, Customer Experience, Marketing, Process Challenges, Strategy

The Middle of Your Marketing Funnel: Conversion Gold Mine or Bottomless Pit? Three questions to help assess your risk.Three actions to help you find the treasure you’re working to uncover. Whether you know it as the “Customer Journey” or a “Marketing Funnel,” there...
Six Ways to Rev Your Team’s Creative Engine

Six Ways to Rev Your Team’s Creative Engine

by Ray Ferreira | Jan 17, 2022 | Process Challenges, Strategy, Transformations

Six Ways to Rev Your Team’s Creative Engine If ever there’s been a time for creative performance from the masses, the current environment will test your team’s ability to innovate. Creativity has always been an important part of my life — whether I called it that or...
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We’re Vergex. We help businesses uncover and express the vision, purpose, and experience that define their brand. Our creativity, know-how, and deep experience could be exactly what you need to move your brand forward.

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