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Unmask Your Brand’s Full Potential

Unmask Your Brand’s Full Potential

by Ray Ferreira | Jan 28, 2021 | Brand Positioning, Customer Experience, Marketing, Strategy, Transformations

Unmask Your Brand’s Full Potential Your customers, employees, and investors expect so much more. “We want a campaign that influences new customers and a separate campaign that positions us as an employer of choice,” my client explained. We were meeting to discuss next...
Lessons on Brand Execution from a Men’s Clothing Store

Lessons on Brand Execution from a Men’s Clothing Store

by Ray Ferreira | Nov 15, 2020 | Customer Experience, Strategy

Lessons on Brand Execution from a Men’s Clothing Store An important lesson in a most unexpected place I don’t wear suits much any more. I used to when I had a sales job and then in my agency days, especially when pitching to the C-suite. But for some time...
Behavioral Economics and Your Brand

Behavioral Economics and Your Brand

by Ray Ferreira | Aug 23, 2020 | Brand Positioning, Marketing, Strategy

Behavioral Economics and Your Brand How science can streamline your customer journey What inspires you to make the choices you do? What inspires anyone to build a relationship with one business or brand over another?If people always made rational choices, our work as...
Speed Dating and Brand Strategy

Speed Dating and Brand Strategy

by Ray Ferreira | Jul 26, 2020 | Brand Positioning, Customer Experience, Process Challenges, Strategy

Speed Dating and Brand Strategy They’re More Similar than You Think A few years ago, I was facilitating a focus group of international MBA students on behalf of a client. We were trying to identify new ways to build deeper initial connections with the best employment...
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We’re Vergex. We help businesses uncover and express the vision, purpose, and experience that define their brand. Our creativity, know-how, and deep experience could be exactly what you need to move your brand forward.

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