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The Power of Positive, and Negative, Persuasion

The Power of Positive, and Negative, Persuasion

by Ray Ferreira | Aug 29, 2024 | Brand Positioning, Marketing, Strategy

The Power of Positive, and Negative, Persuasion  While effective marketing communication usually aims to guide audiences toward positive outcomes, overly optimistic messaging can often fall flat.  The most impactful marketing campaigns strike a strategic balance...
Frustrated by LinkedIn’s New Organic Post Layout?

Frustrated by LinkedIn’s New Organic Post Layout?

by Ray Ferreira | Jul 1, 2024 | Marketing, Process Challenges, Technology

Frustrated by LinkedIn’s New Organic Post Layout? Here are Five Ways Visual Communicators can Adapt and Thrive Recent layout changes to LinkedIn’s news feed present severe challenges for visual communicators. The new layout shrinks organic post images to a...
  • The Power of Positive, and Negative, Persuasion
  • Frustrated by LinkedIn’s New Organic Post Layout?
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