Insights Blog
Where Did Your Buyers Go?
Building and maintaining a pipeline of qualified buyers is harder than it’s ever been. Here are three trends that are hiding buyers from your teams... and five actions you can take to help your teams make connections now.
GoDaddy’s Brand Turnaround
We've had our fill of "We're all in this together" TV ads. But back in March, I was touched by a commercial that really got me going. It had amazing voice-acting and perfect copy. But wait... This was GoDaddy! That seedy brand from the early 2000s. How'd they make that kind of transition? Here's how...
Brand Launch on Pause
I spent much of 2019 preparing my business for a new brand—one that would more clearly express the strong feelings that we have about brands that connect customers with experiences. Two weeks after our Leap-Day 2020 launch, the world shut down. It was like going head-first over my handlebars.
Brand Visibility in Crisis
The coronavirus pandemic has brought most US businesses to a standstill. Our doors have closed and our employees are sheltering-in-place.
When business revenue and personal incomes are suffering, is brand promotion insensitive? The answer is a little more complex than “yes” or “no”.