Insights Blog
Frustrated by LinkedIn’s New Organic Post Layout?
Recent layout changes to LinkedIn's news feed present severe challenges for visual communicators. The new layout shrinks organic post images to a "postage stamp" size and compresses headlines to less than 70% of their previous size, reducing the impact of visuals. Here are five workarounds to re-empower visual communicators.
Lessons on Brand Execution from a Men’s Clothing Store
Years ago, when I needed to present at a national conference, and my suits had all become out-of-fashion, I had an immediate need to buy a suit. My wife and I headed out to a famous men's clothing store. I never expected that my experience would provide a lesson in brand execution — one that has stayed with me, even years later.
Behavioral Economics and Your Brand
What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition. Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.
Speed Dating and Brand Strategy
Take a closer look at your customer journey. The process of attracting and engaging customers is more like Speed Dating than you may think. Here are five steps your brand can take to perform better in those few fleeting moments between Awareness and Consideration.
GoDaddy’s Brand Turnaround
We've had our fill of "We're all in this together" TV ads. But back in March, I was touched by a commercial that really got me going. It had amazing voice-acting and perfect copy. But wait... This was GoDaddy! That seedy brand from the early 2000s. How'd they make that kind of transition? Here's how...
Brand Launch on Pause
I spent much of 2019 preparing my business for a new brand—one that would more clearly express the strong feelings that we have about brands that connect customers with experiences. Two weeks after our Leap-Day 2020 launch, the world shut down. It was like going head-first over my handlebars.
Brand Visibility in Crisis
The coronavirus pandemic has brought most US businesses to a standstill. Our doors have closed and our employees are sheltering-in-place.
When business revenue and personal incomes are suffering, is brand promotion insensitive? The answer is a little more complex than “yes” or “no”.