Insights Blog
Five Ways AI Can Level the Playing Field for Your Marketing Team
You lead the marketing team for a company with more hustle than employees. Your team is lean, your resources precious, and the competition – well, let's just say it's fierce. How do you — David in a field of Goliaths — not only survive but thrive? The answer lies in crafting targeted, laser-focused campaigns that punch above your weight and send those giants scrambling.
Speed Dating and Brand Strategy
Take a closer look at your customer journey. The process of attracting and engaging customers is more like Speed Dating than you may think. Here are five steps your brand can take to perform better in those few fleeting moments between Awareness and Consideration.
GoDaddy’s Brand Turnaround
We've had our fill of "We're all in this together" TV ads. But back in March, I was touched by a commercial that really got me going. It had amazing voice-acting and perfect copy. But wait... This was GoDaddy! That seedy brand from the early 2000s. How'd they make that kind of transition? Here's how...
Brand Launch on Pause
I spent much of 2019 preparing my business for a new brand—one that would more clearly express the strong feelings that we have about brands that connect customers with experiences. Two weeks after our Leap-Day 2020 launch, the world shut down. It was like going head-first over my handlebars.
Brand Visibility in Crisis
The coronavirus pandemic has brought most US businesses to a standstill. Our doors have closed and our employees are sheltering-in-place.
When business revenue and personal incomes are suffering, is brand promotion insensitive? The answer is a little more complex than “yes” or “no”.