Insights Blog
The Power of Positive, and Negative, Persuasion
While effective marketing communication usually aims to guide audiences toward positive outcomes, overly optimistic messaging can often fall flat. The most impactful marketing campaigns strike a strategic balance between a “Push” away from pain and a “Pull” toward a compelling vision of the future.
Brand Visibility in Crisis
Brand Visibility in Crisis
The coronavirus pandemic has brought most US businesses to a standstill. Our doors have closed and our employees are sheltering-in-place.
When business revenue and personal incomes are suffering, is brand promotion insensitive? The answer is a little more complex than “yes” or “no”.