Too often, businesses talk about communicating with customers and employment candidates as if they come from two different worlds. Those mixed messages confuse the public and stand in the way of the authenticity they want to project. Here are three rules that can help businesses unmask their full value to all audiences.
What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition.  Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.
We've had our fill of "We're all in this together" TV ads. But back in March, I was touched by a commercial that really got me going. It had amazing voice-acting and perfect copy. But wait... This was GoDaddy! That seedy brand from the early 2000s. How'd they make that kind of transition? Here's how...