Too often, businesses talk about communicating with customers and employment candidates as if they come from two different worlds. Those mixed messages confuse the public and stand in the way of the authenticity they want to project. Here are three rules that can help businesses unmask their full value to all audiences.
Years ago, when I needed to present at a national conference, and my suits had all become out-of-fashion, I had an immediate need to buy a suit. My wife and I headed out to a famous men's clothing store. I never expected that my experience would provide a lesson in brand execution — one that has stayed with me, even years later.
Take a closer look at your customer journey. The process of attracting and engaging customers is more like Speed Dating than you may think. Here are five steps your brand can take to perform better in those few fleeting moments between Awareness and Consideration.