Now, more than ever, leaders need to help every member of their team contribute to peak creative performance. Here are six effective ways to cultivate the disruptive thinking you’ll need to drive success for your team in 2021.
Too often, businesses talk about communicating with customers and employment candidates as if they come from two different worlds. Those mixed messages confuse the public and stand in the way of the authenticity they want to project. Here are three rules that can help businesses unmask their full value to all audiences.
Years ago, when I needed to present at a national conference, and my suits had all become out-of-fashion, I had an immediate need to buy a suit. My wife and I headed out to a famous men's clothing store. I never expected that my experience would provide a lesson in brand execution — one that has stayed with me, even years later.
What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition. Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.
Take a closer look at your customer journey. The process of attracting and engaging customers is more like Speed Dating than you may think. Here are five steps your brand can take to perform better in those few fleeting moments between Awareness and Consideration.
We've had our fill of "We're all in this together" TV ads. But back in March, I was touched by a commercial that really got me going. It had amazing voice-acting and perfect copy. But wait... This was GoDaddy! That seedy brand from the early 2000s. How'd they make that kind of transition? Here's how...