Insights Blog
Where Did Your Buyers Go?
Building and maintaining a pipeline of qualified buyers is harder than it’s ever been. Here are three trends that are hiding buyers from your teams... and five actions you can take to help your teams make connections now.
The Middle of Your Marketing Funnel:
Conversion Gold Mine or Bottomless Pit?
The middle of your marketing funnel can offer rich rewards or heavy losses. Here are three questions to help assess your risk and three actions you can take to find the treasure you've been working so hard to uncover.
Six Ways to Rev Your Team’s Creative Engine
Now, more than ever, leaders need to help every member of their team contribute to peak creative performance. Here are six effective ways to cultivate the disruptive thinking you’ll need to drive success for your team this year.
Unmask Your Brand’s Full Potential
Too often, businesses talk about communicating with customers and employment candidates as if they come from two different worlds. Those mixed messages confuse the public and stand in the way of the authenticity they want to project. Here are three rules that can help businesses unmask their full value to all audiences.
Lessons on Brand Execution from a Men’s Clothing Store
Years ago, when I needed to present at a national conference, and my suits had all become out-of-fashion, I had an immediate need to buy a suit. My wife and I headed out to a famous men's clothing store. I never expected that my experience would provide a lesson in brand execution — one that has stayed with me, even years later.
Behavioral Economics and Your Brand
What inspires anyone to build a relationship with one business or brand over another? The truth is people usually make choices by instinct and intuition. Behavioral economics lays out a set of common mental shortcuts, aka biases or heuristics, that people subconsciously rely on to make intuitive buying decisions. Here's how behavioral science can streamline your customer journey.
Speed Dating and Brand Strategy
Take a closer look at your customer journey. The process of attracting and engaging customers is more like Speed Dating than you may think. Here are five steps your brand can take to perform better in those few fleeting moments between Awareness and Consideration.