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Forget the Hype…

It’s time to get real about the potential of AI for small-business marketing

I know, we’ve all been bombarded with reports about how “AI is changing our world!” And so much of the hype is just smoke and mirrors from outlets desparate to cover the latest media buzz. But for business leaders navigating the real world of small and mid-sized businesses, the question isn’t “Is AI worth it?” but “What can it actually do for me right now?”

Small businesses often operate in a David vs. Goliath world, battling with limited resources against industry giants. Thankfully, the arrival of AI offers a potential equalizer − a chance to punch above our weight and compete effectively. But be careful. Viewing AI as a “magic bullet” is a mistake.

It’s time to get real about unlocking AI’s value in a marketing environment…

Maybe your team is drowning in data or scrambling to find effective ways to personalize content. You’re probably already feeling the pressure of being stretched too thin.

It’s time to ditch the sky-high promises and and assess business value:

  • Tangible ways AI can fuel your marketing engine: Data analysis, automation, personalization – and its potential as your secret weapon!
  • The Real-world benefits for your business: Staying ahead of trends, unleashing your team’s creativity, and boosting ROI – it’s not magic, it’s just smart marketing.
  • Implementing Responsible AI that you can trust: Marketing already has more than its share distrust and misappropriation. You need an AI strategy your customers and team can feel good about.

Are you ready to make AI your biggest marketing win this year? Let’s talk about the tools and methods that can work for your business team.

Or maybe you need to do a little more digging before you jump in. Have a look at my latest post: AI and Small business Marketing, Beyond the Buzz.

Let’s keep finding smart ways to move your brand forward.


Ray Ferreira
Founder, Chief Strategist